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SDM Eyewear is one of South Africa’s premier distributors of eyewear – home to both sunglasses and optical collections. Since 1982 we have followed global fashion trends and translated International eyewear experiences within a creative and successful global context to suit local requirements.

 

Today, while many of the bigger International eyewear distributors are closing their warehouse facilities and operating purely on an import-order basis, SDM is growing our home base by carrying stock locally, therefore offering our customer’s instant stock availability.

 

Our culture subscribes to a philosophy of brand partnership with our retail partners and brand stewardship within the SDM operation. We have an intricate and intimate knowledge of the local eyewear industry, watching the market and taking cognizance of the fine links between image and performance.

 

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Tom Ford is among the most highly respected and successful designers today. The winner of numerous design awards, his rise in fashion began in 1994. After different collaborations with legendary fashion houses, in April 2005, he announced the creation of the Tom Ford brand. Tom Ford also announced his intention to produce and distribute optical frames and sunglasses.

In April 2007, his first directly operated retail store opened in New York to coincide with the debut of the signature Tom Ford Menswear and Accessory Collection. In February 2011, the Tom Ford Womenswear Collection was introduced to clients worldwide.

Predecessor of trends, Tom Ford has long been a style icon who continues to lead and mold the mood of the moment. A potent vision of modernity and glamorous allure can be seen in all his creations and products, which feature an innovative and provocative design, attention to detail and exclusive materials and workmanship. The brand’s core values are reflected in the eyewear collection: Made in Italy, with attention to detail and high quality products. The sunglasses and glasses merge together both vintage and contemporary influences. All the styles are rendered instantly recognizable by the elegant metal "T” detail, the undisputed icon of the brand.

Among the most iconic and desired styles we can count the Whitney, the Jennifer, the Cary, the Leo and the sunglasses worn by James Bond in the 007 Saga Movies (Marko, Snowdon and Henry). Tom Ford is a brand worn by trendsetters – men & women from 25 years and love the life of luxury.


Founded in 1895 in Austria, Swarovski designs, manufactures and markets high quality crystals, genuine gemstones & created stones, as well as finished products such as jewellery and accessories.

The new Swarovksi Eyewear Collection expands the brand’s brilliant offering of fresh, glamorous and innovative styles, dedicated to the modern, multi-faceted women, who follows fashion trends & loves "bling bling” & crystals.

Taking inspiration from its jewellery collection, the new range exudes the signature Swarovski design codes. Feminine, modern and easy to wear styles place the spotlight firmly on the beauty of Swarovski crystal to deliver ultimate sparkle and make every woman’s unique style shine. The season is looking bright as Swarovski continues to refresh its collection with bold, daring details and ultra-modern silhouettes that celebrate its "out of the ordinary” style and bring to life the "brilliance for all” philosophy to let every woman’s unique personality shine.


Ted Baker is a global lifestyle British brand, known for its "quirky" designs and high quality designs offering menswear, women's wear, accessories and everything in between.

Founder member and CEO, Ray Kelvin started working in his uncle's menswear shop at 11 years old. This was the start of his successful empire. In 1988, Ted Baker was established when Ray opened a shirt specializing store in Glasgow. Today, Ted Baker is a renowned brand around the world.

Ted Baker not only offers apparel, it also offers sunglasses and opthalmic glasses - you will find the same sense of humour, "quirkiness" and high quality design in these products, keeping in line with the brand's image.

DID YOU KNOW: in 2017 TED BAKER won the Eyewear Collection for the 20/0 Vision Monday Reader's Choice Awards? The category was for Best Frame for Men.

Ted's eye for detail remains as true to his roots as ever in his coveted optical collection. Quirky distinctive styling meets handcrafted quality, for an ocular spectacular that mixes and matches bold colours and patterns to create unparalleled, individual eyewear. With frames lined in unique prints, and hidden trims concealing messages, Ted's eyewear is as inventive and original as it is upbeat and vibrant.

The Ted Baker Eyewear collection is unique, drawing it's inspiration from the spirit of Ted: stylish, original and life like, never to be taken too seriously! The Ted Baker Eyewear collection is for men & women, from 25 years who are stylish, fashion conscious and has a humorous attitude.


Armand van Lingen, Founder Member of Bloomdale had a passion for travelling, design and a good sense of trends, which inspired him to launch a new brand – BLOOMDALE EYEWEAR. Edgy models in beautiful colours, made from the finest materials at an affordable price, is now available in South Africa. Every season has a new face - new and exciting collections will be launched every season, based on the latest trends, which is suitable for all ages.

BLOOMDALE Eyewear ensures customer satisfaction and offers a 2 year warranty on all eyewear.


The new Timberland® eyewear collection for 2019 embodies the values of the iconic American lifestyle brand, celebrating its rich heritage.

The new Timberland® eyewear collection for 2019 embodies the values of the iconic American lifestyle brand, celebrating its rich heritage.

Designed for people with a passion for adventure and outdoor life, these sunglasses and eyeglasses are versatile and also easily wearable in urban settings. Among the new releases are numerous styles made with eco-conscious materials.

Following the brand’s commitment to make its products responsibly, more than half of these contemporary eyewear designs have earned the Earthkeepers mark because, at least 35% of the plastic material is deemed bio-based and from renewable resources.

The eyewear is easily recognizable with the brand’s tree logo, discreetly incorporated onto the polarized lenses and on the insides of the temples. The models are sporty, thanks to both their lightweight design and rubberized detailing that provide additional comfort. Pops of vibrant colour on the bridges or temple tips accentuate the look of the new frames. The shapes vary from more square styles to pilot to rectangular, wrap-around designs.


Guess is one of the world’s most renowned brands. Founded in 1981 by the Marciano brothers who, inspired by European style, reinvented jeans, giving them a personal and innovative touch. The vision of the two brothers has always prompted the brand to head for new frontiers, thereby allowing Guess to become an emblem of young, sexy and an adventurous lifestyle. The eyewear collections are on-trend yet timeless for him & her. The wide range embodies the DNA of Guess, with different silhouettes and daring combinations interpreted with modern silhouettes.

Who wears GUESS Best?

  • Women between the ages of 16 & 35, who have a "flashy” style
  • They are a free spirit, that seem determined & passionate
  • They look sexy & chic at the same time and love accessories to complete her look
  • Guys between the ages of 21 & 40 that are daring, confident and look adventurous, yet have an urban style.

  • The sunglass & eyeglass models from the new GUESS Collection are the ultimate expression for one of the most famous lifestyle brands in the world. Each styling offering, both for men & women was designed to be easy-to-wear and to meet every need. The fierce frames feature a young, sexy allure with an all-new design that celebrates femininity with a hint of sensuality. Iconic details, such as the triangle logo, embellish the temples, reinforcing the brand’s identity. Bright, vivid colors paired with animal prints or glitter details complete the bold eyewear collection. Incorporated along with more classic masculine styles are modern, trendy shapes for the contemporary man. Oversized square frames or minimal cat-eye and rectangular shapes are showcased alongside vintage-inspired pilots or rounded models. The "rock & rose” pattern, a design detail on GUESS bags, is also featured on the new collection’s sunglasses, embellishing the temples and adding that extra touch of sophistication.


    INVU has been designed and developed with an active, young at heart target group that follows fashion trends and is looking for product that is comfortable at an affordable price. The brand combines state of the art ultra polarized lens technology, with the latest trends in eyewear fashion and design.

    What makes INVU Eyewear so unique?

    The INVU ultra polarized lens is the next generation in polarized lens technology. This unique nine layer lens selectively filters out reflected glare and offers clear, glare-free vision with high contrast and exceptional colour perception. INVU ultra polarized lenses meet and exceed all global sunglass lens standards.

    INVU ultra polarized lenses have been developed using unique multi-layer lens and coating technology. Nine functional layers of 99% polarizing efficiency, exceptional colour enhancement and genuine UV400 protection as well as state of the art scratch & impact resistance.

    This collection is dedicated to men & women with an active lifestyle who demand high performance. The INVU Men's Collection offers contemporary and classic designs as well as the latest style trends for fashion conscious men. Women who want it all can find what they are looking for in the INVU Women's Collection. The eyewear has style & character. Attention to detail, elaborate designs and harmonic color combinations - INVU sunglasses are the perfect accessory for stylish women.


    Founded in 1976, Polo started as a men’s shirting brand, producing the finest tailored shirts. Today, Polo offers designer lifestyle products which are accessibly priced with product diversity that includes women’s apparel, footwear, eyewear & accessories. Polo eyewear offers classic yet timeless styles for men & women, who are stylish, sophisticated and desire quality eyewear.